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Feb 15, 2013

7 Tips for making your business card a memorable one!!

As a designer I would like to pass on some tips in making your business card look appealing and catchy.
Business cards are an essential way to show your blog or online shop. Don’t negletct this fact. Of course you can use an online business, like vistaprint.com but if you have already created your blog logo or shop logo, you better make sure to keep the same house style. In this case you could easily design it yourself.

Here are 7 tips to make your business card a memorable one.... after the jump:

1. Use standard dimensions:           
_8.5cm x 5.5cm (3.35inch x 2.17 inch), in Europe this is the most common one as it has the same size as a credit card and can easily fit in someone’s purse.
_ or 9cm x 5cm (3.54inch x 1.97inch)

2. Add your logo and work in the same atmosphere / colors as your online blog or shop, to create a strong brand identity

3. Accompany your logo with a short tagline
A tagline comes in handy if your logo is not expressing clearly what you are doing or selling.
Like this next time someone takes out your card, the slogan will help people to remember what you sell or blog about.
4. Do not forget to Include your blog /website address and your email address
Do add one email address relevant to your blog or online shop.
The same for phone numbers, add just one to make things more clear for everyone.

5. Make your card readable Use simple fonts and font sizes that are big enough to be easily readable without using a magnifying glass. Be sure the type color stands out against the background of the card, too. Your goal isn't to produce a work of art. It's to produce a business card that clearly communicates what you do and how to reach you.

6. Have your business cards printed on good card-stock.
The best of course is to let it print professionally but if this is not the case make sure your print quality is high enough and you are using proper card paper, to express quality in every sense of the word.

7. Why not add a QR code?
This last tip is not a must but it could show you are up-to-date with the latest technologies and trends. You could use the back of your business card to integrate a QR code from your shop or blog. So many people, worldwide,  are using smartphones, a QR code might facilitate the initial access to your shop or blog without typing in your URL.

I have found this website where you type your blog’s or shop’s URL and it will give you a QR code that you can easily download and integrate at the back of your business card.

Check it out:  

Good luck!!!

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